Hanskin is the Korean beauty brand that set the new makeup trend in Korea by creating the very first BB cream. The rest of the Korean brands and even the world have caught on to the BB cream trend later on and further popularized the success of Hanskin. Becoming part of Celltrion, a biotech and pharmaceutical company, Hanskin is not limited to a BB cream K-beauty brand but also develops its new focus on incorporating biotechnology into its skincare products to address different skin conditions of various skin types.