People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.As a result, women from noble families put on makeup with minimal colors and focused more on creating cleans and clear skin. Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature in a modern way according to the wisdom of Joseon women.

'Tradition' doesn't just mean 'old things' to us We not only admire old stories from around hundred years ago which have been taught us the wisdom of life, but also learn new things which enrich our life nowadays Our products are basically made with Hanbang(traditional Korean herbal medicine) ingredients and some beneficial ingredients which create synergy together