You are about to meet the most truthful skincare brand. belif combines time-tested apothecary herbal traditions and modern Korean skin science to provide the utmost care and efficacy for skin.

belif sourced the world over to find the best and purest ingredients and inherits the legacy of a centuries-old herbal apothecary—Napiers, which is renowned for its powerful herbal remedies. Our products are free of: parabens, sulfates, phthalates and synthetic preservatives, synthetic dyes, synthetic fragrances, mineral oils, and animal origin ingredients.

Packed with anti-oxidants, Napiers Original Formula is the key formula that applies to all belif products with skin calming, anti-trouble, and anti-aging benefits to keep skin healthy and radiant.