is not only about making you smile. It also contains three essence values that we pursue through our skincare products.

Our brand was motivated by a Korean word,‘Miso’. ‘Miso’ is Korean for ‘smile’ and ‘Ju’ means ‘to give’. Combining those two, we started this brand with a mission to make people smile. For brand identity, we created a logo that delivers a clear understanding of the core value while making our brand more iconic and unique.