The brand rom’u is a rising star in the contact lens industry, gaining significant traction as a "K-beauty must-have." Its popularity skyrocketed after IVE's REI was announced as the official brand muse. The name rom’u is a blend of "Romantic" and "You," reflecting its brand philosophy: "For you, who possesses an unstoppable romanticism." The brand's aesthetic is built around "dreams" and "longing," treating each lens design like a unique episode in a story.

- Dreamy Aesthetics: Uses soft, blurring color gradients and "glittering" designs to create a mystical yet adorable look. - High Pigmentation with Natural Blending: While the graphics are vivid, the "blur ring" technology ensures they blend seamlessly with your natural eye color. - Low Moisture Content (38.5%): Designed with a low-water content material to minimize the lens from absorbing your eye's natural tears, making it more comfortable for those with dry eyes during long wear. - Total Diameter (DIA): 14.5mm (provides an enlarging effect) - Base Curve (BC): 8.7mm - Water Content: 38.5% - Usage: Daily Disposable (10 pieces per box) - Power Range: 0.00 to -10.00

Each color is inspired by a specific "episode" or mood. - Old Cherry: Cherry Pink + Thick Black Ring / Languid, lovely, and bold - Gray Taupe: Sophisticated Gray + Hint of Brown / Chic, midnight-inspired gaze - Moon Gleam: Beige Highlight + Blur Ring / Luminous, like a crescent moon - Love Gleam: Pink Brown Highlight / Sweet, starry-eyed shimmer - Dear Mellow: Soft Amber Brown / Clear, transparent daily look